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Our lives are changing
under the influence of ever new, differentiated product lines and electronic information and communication technologies. Despite this, buildings still look like industrial mass production was just introduced. Apartments today have to accommodate very different social needs and individual desires for personal representation but actual facades are as homogenous as only the typical family with two kids would live there.
This process can be spot most clearly in the selection of
products, the "target groups"
of advertising and the fragmentation of individual concepts of life. Which car you drive, which communication device you use and which role models you prefer determines your own identity more than your origin or nationality.
The idea to react to this development architecturally appeared in 1997 for the design
studio "Architecture as a Product"
at the UdK (University of Arts in Berlin) in collaboration with Anna Klingmann.
Since than we have investigated this discourse in our office work and in our teaching. During the
"Event City"-Kolleg, a postgraduate, |
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