The mentioned developments are most clearly visible in an area which acts more and more without architects: the design of single family houses. Asked by the internet portal www.etect.com a provider of housing designs, we have dealt with this approach and developed the Style House. Focused on three market segments we have created a "design-matrix" with houses in three sizes and three designs. 

Related to this topic is also our study "Serve City – Interactive Urbanism" (developed at the Bauhaus Dessau Foundation). This study has been published as book at the Jovis Verlag, edited by Regina Sonnabend.
 
We took one specific user-profile here - the knowledge workers - and read their use of electronic medias and space as a role-model for the digital shift of the whole society. We developed new typologies as examples for the resulting shifts in our spatial praxis and living concepts, especially in working and living.

The concept of user-profiles can also be transferred to typology of the
row house - As we did for a client in Cologne.

House 01
Cologne / Germany
realised in 2000

Serve City
Kolleg at the Bauhaus

Serve City
urban design study in Sydney / Australia

SHOES Concept Store
Berlin / Germany

Besides site-specific problems a reflection of the lifestyle of the client in relation to the neighbors had to be integrated in the House01, which finally got realised in 2000.

Based on the Style House, we have developed the
SHOES Concept Store in Berlin. For SHOES (a fictitious brand) the main question was how to attract three "target groups" of the brand SHOES within one space. Besides the thematic differentiation of space, the important principle was to extend the space beyond the generic shopping program and inject sportive and cultural activities as well as a networking with other places (SHOES-stores and www.shoes.com) around the world to generate 24-hour activity. 
This ideas are formally and conceptually further developed for the Nokia Lounge. From the user-profiles we have developed thematic areas called  zones. Every zone attracts a selection of user-profiles and represents a research topic of Nokia. These zones are positioned as functional and formal characteristics within a morphed field. This field is additionally activated by medias; individual zones can dynamically shrink and grow and gain various presences through different media intensity.

Nokia Lounge
around the world